The SIS Consulting Practice
Four decades of primary research expertise combined with advanced intelligence technology, delivering strategic consulting grounded in original SIS data, industry relationships built over 42 years, and a contact network spanning 135 countries.
Intelligence built on fieldwork
What distinguishes SIS consulting from traditional advisory firms is the foundation of primary research beneath every engagement. When SIS advises on a competitive landscape, that advice is informed by research SIS actually conducted in those markets. When SIS recommends a pricing strategy, that recommendation is backed by data SIS collected directly from consumers and buyers.
This is not analysis built on analyst reports. It is intelligence built on fieldwork.
Nine ways SIS advises
Competitive Intelligence
Competitor profiles, positioning analyses, and strategic recommendations from original fieldwork and proprietary data, going beyond what public filings and news articles can assemble.
Market Expansion
Market entry assessments, opportunity sizing, regulatory reviews, and local intelligence across 135 countries, combining primary research with on-the-ground regional expertise.
Price Elasticity Studies
Conjoint analysis, Van Westendorp, and Gabor-Granger assessments across consumer and B2B markets, directly measuring what customers value and what they will pay.
Market Forecasting
Forecasts of market size, growth rates, segment evolution, and regional dynamics, built on primary research that captures what is actually happening, not historical extrapolation.
Go-to-Market Strategy
Target-audience profiling, channel strategy, messaging frameworks, and competitive positioning, every recommendation grounded in actual market research rather than theoretical models.
M&A Due Diligence
Market validation, competitive assessment, customer sentiment, and growth-potential evaluation, adding independent primary research that validates or challenges a transaction’s assumptions.
A/B Testing & Optimization
Testing programs for product concepts, messaging, packaging, pricing, and campaigns, delivering statistically significant results from decades of survey-design expertise.
AI Transformation Analysis
Readiness assessments, implementation roadmaps, and competitive AI benchmarking, identifying where AI creates genuine advantage versus where it adds complexity without returns.
Predictive Analytics
Models built on one of the largest proprietary research databases in the industry and 42 years of longitudinal data, anticipating market shifts before they happen.
Three ways to work with SIS
A defined-scope research project with clear deliverables. Ideal for competitive intelligence, market entry, due diligence, and pricing studies where a specific question needs a definitive answer.
Ongoing access to the SIS Knowledge Center intelligence platform with dedicated research support. Ideal for organizations that need continuous market intelligence across multiple topics and geographies.
Consulting services combined with long-term platform access, customized to your industry and data. Ideal for major initiatives such as market expansion, digital transformation, or portfolio restructuring.
Four decades of ground truth
- Founded in 1984, with 42 years of continuous primary research across every major industry.
- Hundreds of completed studies and 780,000 proprietary research documents in the Knowledge Center.
- One of the largest proprietary research databases in the industry, spanning 135 countries.
- Offices and research partners across Asia, Europe, the Americas, and the Middle East.
- Trusted by Fortune 500 companies, global consulting firms, private equity firms, and government agencies.
- Research methodology that meets the highest industry standards for rigor and reliability.
Advice grounded in primary data
When the stakes are high, decisions deserve more than analyst reports. Let’s discuss the engagement that fits your strategic question.
